The Forgotten Fat

The ‘Forgotten Fat’ campaign comprised of a multi-channel consumer strategy to raise awareness about triglycerides. ADworks created the mytg.com.au domain name and produced an interactive website, interactive outdoor billboard campaign, innovative DTC print media campaign, pharmacy and GP communications, surgery education, merchandising and trade support resources.

Assets

Domain Name – mytg.com.au
Website
Outdoor DTC Billboards
Print Media Campaign
Direct Mail Campaign
Doctor Support Materials
Patient Support Materials