Change the Story in COPD

Chronic Obstructive Pulmonary Disease or COPD is a debilitating illness for many Australians. ADworks helped ‘Change the Story in COPD’ with a novel launch campaign that was a finalist at the Prime Awards for Best New Product/Brand Launch. This multi-channel campaign targeting GPs and Respiratory Physicians included video, online and traditional elements delivering outstanding results.

Assets

Product Launch Video
Direct Mail Campaign
Rep Leave Behinds
E-Detailer
Device Demonstration Kits